Notes and ideas

How I think.

How I build, what I get wrong, and what I figure out along the way. Not advice. Just notes.

Discovery comes after the contract

I assumed you understand the client first, then sign them. A friend at a big agency showed me it's the other way around.

I used to spend all my time making lists and taking notes. I had the energy, I just didn't have the results.

I've always had ideas, but most of them stayed in my head. I wanted them to be real.

I thought I had to be 'ready' before I could start. I was wrong.

I write when something actually changes. No schedule, no filler, and you can leave any time.